WHAT IS SEO? AND HOW DOES IT WORK? - EXPLAIN STEP BY STEP
The advantages of SEO
- Cost effective compared to advertising
Unlike ads, which are continuously costing to stay on display, search results are not incurred while they are displayed. If you take appropriate measures and always maintain the status of being displayed at the top, you can maintain the effect of attracting customers that is equal to or higher than that of advertisements.
- Users who come from the search results are highly motivated to purchase services and products
Users generally collect information when considering a product or service. A search engine is often used to collect that information, and such users have a high purchasing motivation at the time of access, and it can be considered that subsequent users can easily make a purchase.
- You can get a stable influx of users when it is always displayed at the top
By being displayed at the top of the search results, the opportunities for users to see will increase, and you will be able to obtain a stable influx of users over the medium to long term.
- Has branding effect
Users of search engines tend to have a good impression of the top-ranked search results. Therefore, it can be said that it is possible to use the service by being displayed in the top of the search.
The above is mentioned
The disadvantages of SEO
・It takes time for the effect to appear
It takes some time for the SEO to implement the measures and then actually change the search ranking . So unlike advertisements, it doesn't mean that we can immediately attract customers.
・It is difficult to take measures without correct knowledge about SEO
The knowledge of SEO and its countermeasures change every day with the change of Google's algorithm, so it becomes difficult to take appropriate SEO countermeasures unless the latest SEO information is collected on a daily basis.
・Relying on SEO to attract customers is risky
Search rankings may fluctuate significantly due to changes in Google's algorithms and other factors. Therefore, if you rely too much on attracting customers from the search results, it will be difficult to attract customers when such ranking changes occur.
・Depending on the keyword, the result is not guaranteed
Depending on the keyword, there are many conflicts, it is difficult to increase the search ranking, and it may not lead to results even if it takes time for countermeasures.
About 95% of smartphone users use Google/Yahoo!, and about 90% of PC users use Google/Yahoo!. And since December 1, 2010, the Yahoo! search engine algorithm has completely moved to the Google search engine algorithm. Therefore, if you optimize the website for Google's search engine, there is no problem.
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